Thirty years...! That means Frank Trulaske had the vision of building the
world's best premium treadmill at a time when MTV was just bringing
music videos into our homes; a time when the Columbia space shuttle
took its first journey; and not unlike today, a royal wedding was the
talk of everyone around the world, as Prince Charles and Diana were
In 1981, Trulaske started out with the mission of building a superior treadmill. Today, TRUE¨ is the global leader in premium cardio equipment for the commercial and residential markets, and Trulaske's passion remains the same.
It would have been easy for Trulaske to remain in his family's already successful commercial refrigeration manufacturing business, but his passion lied in physical fitness and exercise. In the late 1970's, he and his brother, Jim, began to develop a business plan that would allow them to apply their design and manufacturing knowledge to the then young fitness industry.
After studying the existing exercise equipment that was out there, the Trulaske brothers were confident that they could deliver a higher quality treadmill than any on the market. After a few years of extensive testing and innovation in their garage, they had a working prototype treadmill that they believed could outperform anything available at the time. In addition, initial tests indicated that their design would provide users with a product of superior durability.
TRUE's reputation for innovation and quality quickly grew, as did the company itself. Going from a handful of employees, to today when TRUE is an industry leader in technology, performance, safety and style. What began as a residential treadmill company has grown to be a premium commercial fitness solution for facilities across the globe. This is evidenced by the many awards TRUE has received for both its commercial and residential products over the years.
From the beginning, TRUE has focused on new technology and performance
that help consumers live a healthier lifestyle. One area that Trulaske
always believed in, and has become a signature of TRUE, is Heart Rate
Control workouts and training.
TRUE was a pioneer in the fitness industry by putting focus on manufacturing treadmills that offer integrated Heart Rate Monitoring and custom Heart Rate Control programs. "By utilizing TRUE's patented Heart Rate Control¨ technology, you can customize workouts based on the specific target heart rate you wish to achieve," says Trulaske. "While the innovation Heart Rate Control technology is now nearly twenty years old, it remains the smartest way to exercise and safely achieve the results you are wanting."
The proud manufacturing traditions of quality and the culture of
innovation at TRUE over the course of the last thirty years has given
rise to a full line of truly extraordinary treadmills, indoor cycles and
elliptical cross-trainers. As a result, people all over the world are
benefiting from the TRUE experience.
From the very beginning, TRUE has always strove to provide bio-mechanically correct and orthopedically comfortable, functional products. From the very first treadmill that offered an orthopedic design for a more comfortable surface for any walker or runner, to what is known today as the TRUE Soft System¨, TRUE has always had the goal of delivering the best. That attention to detail is seen across the full product line today in features such as the mesh seat in the recumbent bike and the Soft Step¨ in the elliptical cross-trainers.
At the heart of our success is the relentless and systematic
testing of both the products and the components. "Dedicated
understand our philosophy is to deliver the best products
in the world,"
says Trulaske. "Our goal is not to sell the most cardio
products in the
world, but to deliver the world's best premium equipment
customers' health and fitness solutions. We have built upon that
philosophy for thirty years and will continue to do so."